A simple way to approaching post-analysis research

What to do once you've done your User Interviews...

A simple way to approaching post-analysis research

Make sure you’ve done the first steps right

One of the most common advice shared in startup circles is the all singing, all dancing:

You should talk to users

The short version of the reason for this is that generative user interviews help you confidently make decisions based on what the market (aka your target segment) wants.

Before you read this guide, I recommend you read this simplified version which includes a really handy tool that I use

Collaborate with a member of your team

The best thing is to work with a member of your team who brings a diversity of thought from different perspectives. A good way to think about this is to ask yourself “who’s perspective is not being considered?”

The second best thing (if you are a Solo Founder) is to invite your personal advisors who have different perspectives to do a time-boxed 25 minute session with you using nothing more than Google Jamboard (Free), Zoom (Free) and an open mind.

Some examples of perspectives I would enjoy:

  • Product Manager
  • User Researcher
  • UX Designer
  • Marketing
  • Engineering
  • Copywriter

Basically anyone who’s skills typically shape the user experience so less about Investors, Finance and Accounting which are more suited to strategic decisions for the business side.

Steps could look like

  1. Gather all the transcribed User Interviews
  2. Extract the key quotables and put them on Google Jamboard
  3. Start your analysis session in person or remote using Mural or Miro (time-box it to 25 - 25 mins)
  4. 10 mins for everyone to do affinity mapping
  5. 10 mins for everyone to dot vote
  6. 5 mins for everyone to prioritise across (Customer Delight, Customer Value, Cost/Benefit analysis, Differentiation analysis)
  7. Decide on what the MVP will be.